How to rank an eBay Store Product Page in Google
which leads to ranking internally within eBay...circle of domination
eBay is usually known for random products, or "one of a kind" unique ones, but did you know sellers also sell unlimited items and simply keep re-upping the listing, keeping it "alive" permanently both in eBay and in Google. Below is an example search where a product has sold over 6400 times! Do you think they made any money from this page 1 ranking in Google?
Notice this eBay product listing is on page 1 of Google currently. Granted, it’s not #1, but it certainly enjoys at least some buyer traffic each day from this ranking.
Here is the product:
The Important Onpage SEO Factors are highlighted including the Title of the Product, and description. Google Ranks this ahead of ALL other " Leather Wallet Zip Around Case Purse", yet eBay doesn't rank it #1 internally.
The listing in Google is not the same top one within eBay. Why is that? It goes back to Google’s search engine algorithm. Google wants to show the most relevant, popular and quality user-experience result. It does this through 3 basic factors (outside of onpage search engine optimization)
1) Backlinks – Bloggers, Forums, Directories, Affiliates, etc. Anyone and everyone linking back to an eBay page can be seen as a “vote” for this particular product
2) Social network signals – Are people sharing this eBay product with friends and family? Facebook, Twitter, Pinterest, Youtube, Google+, Stumbleupon, Linkedin, etc
3) User Metrics – Does the searcher click on the result, and do they stay on the page? This is a huge indicator to Google that the eBay product listing is valuable. If a searcher doesn’t click, Google knows the headline/title is either irrelevant or boring and starts to show it less and less. Worse, if the result is getting clicked but the product page looks terrible, the searcher may hit the back button and “bounce” right back to Google.
Let’s analyze why this product listing is ranking in Google and not the others
Notice the Domain Authority, 81! eBay is so highly trusted by Google, that it’s inner pages (product pages) also get the benefit of the doubt. This means you can build more backlinks to your products and social and have a greater impact than if you built your own website and tried to compete. That is the beauty of eBay SEO, you play within the ecosystem and dominate. Backlinks + Social + User Metrics = your eBay product will outrank the competition in Google, which in the long run will allow you to rank internally in eBay.
Sampling of some links:
The difference between the listings appears to be a shorter/better title (other one is very long), the quality and amount of backlinks, the diversity of social, and a quality user experience.
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