How to Rank an Ecommerce Website & Product Pages in Google Revealed...
rank your own website and its products, or leverage an online platform...choice is yours
Below is a live case study and example of how to rank an Ecommerce Website in Google with SEO. When someone searches for a product within Google, they either want to be taken to a category page (which offers multiple types of that product), or a specific product page (if it's highly relevant). Here we see a search for "raincoats" in Google yields the following results
Notice the red highlighted sections.
Nordstrom - Stand Alone Ecommerce Store
Amazon - 3rd Party Platform (Click here for Amazon SEO)
Zappos - 3rd Party Platform
We will assume you have your own Ecommerce website setup. There are dozens of ways to do this through Shopify, Woocommerce, BigCommerce, etc. Once done, you'll need to do what Nordstrom does to rank. Let's analyze their end user experience.
Onpage SEO for a category or specific product page is the same principle. Keywords in Title, Meta Description, within the landing page as a header or bold (within content somewhere), and a good user experience. Google's goal is to give the searcher the most relevant result. These are the factors you directly control on your website, but there are others which dictate if you rank #1 in Google or #100.
With only a handful of backlinks and social Nordstrom is able to dominate Google for the term "rain coats", How? It's because the domain is highly trusted. Can see it has a rating of 69. This means any inner pages within Nordstrom will rank from the power of association. But how can you outrank Nordstrom, Amazon, and the others? Google looks at hundreds of factors, but there are 3 main ones:
1) Backlinks – Bloggers, Forums, Directories, Affiliates, etc. Anyone and everyone linking back to your Ecommerce website, category or specific product pages is a "vote" for you.
2) Social network signals – Are people sharing your Ecommerce product with friends and family? Facebook, Twitter, Pinterest, Youtube, Google+, Stumbleupon, Linkedin, etc
3) User Metrics – Does the searcher click on the result, and do they stay on the page? This is a huge indicator to Google that the Ecommerce product listing is valuable. If a searcher doesn’t click, Google knows the headline/title is either irrelevant or boring and starts to show it less and less. Worse, if the result is getting clicked but the product page looks terrible, the searcher may hit the back button and “bounce” right back to Google.
So...How Do YOU Rank YOUR Ecommerce Website in Google?
First thing is to have proper website architecture setup. This means keywords in titles, unique Meta descriptions, keywords in content, and a great user experience on desktop, tablet or mobile.
Can see an Example of a backlink to this Nordstrom Rain Coats page here:
Anyone can rank in Google. If you have all the Onpage factors in place, the only thing that separates you from the big boys is your promotional efforts. Get more quality, safe backlinks, social network signals, and quality organic traffic which views the website for a few minutes, and doesn't just close the browser in disgust.
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